Social Media Platforms for B2C Marketing
Google My Business
Google My Business is one of the vital tools to help grow businesses online presence.
It allows a business to show in their local area with ease, transforming the process that customers take in finding the information, product or service they require.
The network gives business owners more control of what shows in the search results when someone searches a given business name. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
With about one billion daily active users on Facebook, this social media platform remains a treasure house for businesses and brands.
Apart from catching up with friends and loved ones, Facebook can also be used to advertise and promote your products and services to a large audience. Some of the reasons that make Facebook a powerful online marketing tool include it’s continuing popularity and massive demographic, and the amount of time that people spend on it.
Connecting your Facebook and Instagram pages means your paid ads can be divided across both platforms.
Instagram is one of the biggest social networks ever. It reaches well over 1 billion active monthly and is fast becoming more popular than social media giants such as Twitter, LinkedIn, Snapchat – even parent company, Facebook.
The platform owes its speedy expansion to its visual appeal, consistent emphasis on user experience, and continuously getting new features right. Getting acquired by Facebook helped increase its user size exponentially. The social network also beefed up its e-commerce and conversion abilities, making it easier for companies to show ROI on their efforts. Businesses now simply can’t afford to not be on Instagram.
The aim would be to increase your followers and awareness of your brand so as to increase your sales. But your number of followers is not EVERYTHING!
What matters most is that your customers and followers are engaging with your business on Instagram.
For many marketers, engagement is the golden KPI of brand awareness.
In fact, more than 80% of businesses consider it the most important metric. Simply put, engagement is the number of interactions a user has with your content I.E likes and comments.
However, as Facebook and Instagram have evolved and launched new products such as Stories and IGTV, engagement now can also mean the number of views, shares, and direct messages. Essentially, there is no universal way to measure engagement, as different things can matter for different brands. Stay curious, stay informed!