“A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can be a hashtag that has nothing to do with your brand name, but has everything to do with your brand identity.”
TAYLOR LOREN, HEAD OF MARKETING AT LATER

According to Sprout Social, 7 out of 10 hashtags on Instagram are branded. Including branded hashtags to your content can boost your visibility as it can be tied directly to your brand. So whenever you or your community posts content about your brand, be sure to include your branded hashtag.